Oyo Car Share gives users access to top range and premium hire cars by the hour or by day 24/7. It’s a car-sharing service that puts you in the driver’s seat 24/7.
Oyo approached us to bring their brand to life across social media with a brand package and content creation to work in line with their marketing strategy.
Working as an extension of Oyo’s marketing department and closely with their marketing manager we use social media to excite consumers about the cars available for hire, develop the OYO brand and to demonstrate all of the different experiences that Oyo can facilitate, inspiring consumers to get booking.
Through re-occurring and on-demand social media content, we created a connection with consumers by posting engaging photos, creating humorous short videos, animations and gifs.
It took three months of working with Oyo for us to quadruple their social media reach, reaching over 13,700 people in January alone. The agency before us only reached 3,100 people.
Combining strategic copywriting with creative visual content we have developed a super fun, engaging and informative brand personality for Oyo Car Share.